Our Story


Hi There,

I'm Michele, the ladystartup behind Rough Idea Designs. Rough Idea Designs is a small business based on the Central Coast of NSW, that designs and produces a variety of concrete homewares. Every single one of our products is handcrafted by me, and I love that each item has its own little personality.

Rough Idea began out of a passion for design, homewares, and all things concrete. Oh how I adore concrete. I found that I could not go past the texture, strength and beauty of this material, and I love that concrete is so versatile, and allows for so many options when creating different objects. I started out experimenting in the old family garage as a creative outlet, cause you know, life stress. I found that I really enjoyed it, so decided to give the whole business thing a go more seriously.

I started out making planters, and have now added vases, trinket vessels and ring dishes to the shop. I love experimenting with different coloured concretes, at the moment our great love is pink. Seriously can’t get enough! One of the things I genuinely adore about our products is that they are both unique and so versatile. They suit such a range of spaces and styles. I appreciate that some things in life take time to make, and enjoy creating each piece by hand. In a time where so many things are instantaneous and mass produced, I wanted to create something that takes a little time and effort. And I hope other people appreciate that too.

I love being able to connect with other makers, creators and design lovers. I also love being able to play around with styling our products in a variety of spaces, creating all sorts of different looks. What does the future hold? Who knows…….but it will most likely involve concrete. Lotsa concrete.